The real meaning of communication is getting the receiver and the sender tuned together for a particular message. Communication takes place when one person transfers some understandable data to another person. It also includes the exchange of thoughts, opinions, sentiments, facts, and information between two or more persons. Feedback is very important as it assures that your message should be properly conveyed to the receiver.

The essential features of an effective communication system are keys for productive communication. The chief principles or characteristics of an effective communication system are as follows: -

- Clearness and integrity of message to be conveyed.
- Adequate briefing of the recipient.
- Accurate plan of objectives.
- Reliability and uniformity of the message.
- To know the main purpose of the message.
- Proper response or feedback.
- Correct timing.
- Use of proper medium to convey the message properly.
- Use of informal communication.

The following are some important guidelines to make communication effective: -

- Try to simplify your thoughts before communicating your message.
- You must analyze the intent of each and every message.
- Consider the overall physical setting whenever you communicate.
- You must discuss with others, where appropriate, in planning communication.
- Be careful while communicating, of the overtone as well as basic content of your message.
- Take the opportunity to suggest something of help or value of the receiver.
- Follow-up your communication.
- Prepare yourself for transmitting the message in a proper way.
- Be sure your actions support your communication.
- Seek not only to be understood but understand.