Communication is the activity that sets humans apart from the lower beings. We cannot think of any of daily activity happening without communication. In fact, we cannot survive properly without proper communication. Effective communication allows us to comprehend others and makes ourselves understand.

Communication plays an important role in management. Nothing happens in management until communication takes place. It is a well-known fact that mangers spend most of their working time in communication with others.

The three main constituents of communication are sender, message and receiver. A person who conveys some message is known as encoder or sender. The message is the subject matter of communication. If there is no message, there is no communication. The person for whom the communication is meant or who receives the message is the decoder or receiver.

Generally communication is understood as spoken or written words. But in realty, it is more than that. It comprises everything that may be used to express meanings to others, e.g. lips movement; blink of an eye may express more meanings as compared to written or spoken words.

Your message should contain both, information and understanding. Communication is not complete unless the receiver has understood the communication in the right manner and his reaction is known to the sender. Understanding is the end product of communication. But it does not imply agreement.

The main purpose of communication is to motivate a reaction or act upon human behavior. There is no doubt that motivation comes from within but communicator can also inspire people by grafting a good message.

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• communication
• effective business communication
• public affair communication
• wireless communication