“Communication serves as the lubricant, fostering for the smooth operations of the management process.”

Communication is the nerve system of an enterprise. It is said to be no.1 management problem today. Thus, it is crucial for the management to maintain proper flow of communication in all directions.

But in practice, all messages are not successfully channeled or received. Various obstacles, blockades, difficulties, stoppages or constrictions, known as barriers to communication, disfigure the message and make communication ineffective. These communication barriers cause confusion and conflict between persons living in the same society, working on the same job and even persons living in different parts of the world who even do not know one another.

The importance of communication in the context of modern industrial set up is enormous. It is essential for decision making and planning. It enables the management to secure information without which it may not be possible to take any decision. The quality of managerial decisions depends upon the quality of communication.

Communication is a primary requirement for making decisions. In its absence it may not be possible for the top management to take any decision. Information must be received before any meaningful decision can be made. The big organizations are designed on the basis of specialization and division of labor. Coordination is a must for the efficient functioning of an enterprise. Coordination requires mutual understanding about the organizational goals, the mode of their achievement and the inter relationships between the work being performed by various individuals and all this can be achieved through communication only.

Communication is considered to be an essential human skill. The ability to communicate effectively has become one of the major skills of a successful manager. An organization without proper communication network is derisory and imperfect. The main objective of communication is to grease and assist the organization. It helps management in planning effectively and controlling efficiently.

The chief aim of communication is to effect change in someone, i.e., to shape action or to secure inactiveness in the total interest of a business enterprise. It is a flux that binds people together in an organization. It can be considered as the inspiring force resulting to industrial harmony and can be a device for ascertaining and taking remedial action to ensure the achievement of the desired goals.

Marketing communication involves sharing of meaningful data and concepts by the source and the receiver, about products and services. Marketing communication is carried out by markets through the promotion devices including advertising, publicity, salesmanship and sales promotion. There is also informal communication to speed up the coverage of marketing communication.

The successful communication takes place when a sender (source) sends a message and a receiver react to the message in a way that satisfies the sender. Both (sender and receiver) must have the same meaning of the message. Effective communication is equal to: acceptance of the message plus understanding plus acceptance plus action, which means decision to purchase.

Communication is the activity that sets humans apart from the lower beings. We cannot think of any of daily activity happening without communication. In fact, we cannot survive properly without proper communication. Effective communication allows us to comprehend others and makes ourselves understand.

Communication plays an important role in management. Nothing happens in management until communication takes place. It is a well-known fact that mangers spend most of their working time in communication with others.

The three main constituents of communication are sender, message and receiver. A person who conveys some message is known as encoder or sender. The message is the subject matter of communication. If there is no message, there is no communication. The person for whom the communication is meant or who receives the message is the decoder or receiver.

The term ‘effective communication’ actually describes a process of representing your views, reviews and ideas in an effective and attractive manners. The basic purpose of effective communication is to convince the other people at or for your ideas. The effective communication is profitable at every aspect of our life, if we have high-end communication skills, we can reach our targets in easy terms.

The parties and stages include in communication processes include sender, massage, channel, receiver, feedback and context. Learning and understanding all these aspects and practicing clear, concise, accurate, well-planned communication can make you a perfect communicator of this tough world.